Finally, financial clarity
built for how
you actually think.
Most CEOs didn't grow up in finance. BUILD Financial Labs translates FP&A thinking into language, models, and decisions that make sense to the people running the business.
What We Do
Three ways to work together.
Revenue Model & Forecast Build
A ground-up revenue model built from your data — with scenario analysis and a board-ready output your investors will trust.
- ARR bridge and cohort-based revenue model
- Pricing and packaging scenario analysis
- LTV, CAC payback, and unit economics
- PLG and expansion revenue modeling
- Board deck financial narrative
Pricing & Go-to-Market Finance
Rigorous analysis of your pricing architecture and the financial implications of your GTM motion — before you scale it.
- Pricing model audit and redesign
- Seat vs. usage vs. outcome-based analysis
- Segment-level margin analysis
- Expansion and upsell revenue modeling
Fractional CFO
For founders who need embedded finance leadership — strategic finance, board reporting, and FP&A guidance on a part-time basis.
- Monthly reporting and board prep
- Fundraising modeling and materials
- Budget management and variance analysis
- Finance tech stack implementation
About
FP&A expertise that translates for founders.
Bassam Afif is a CFA charterholder and FP&A expert with 25+ years spanning Fortune 500 finance, SaaS product management, and growth-stage advisory. He's built financial models at organizations from Johnson & Johnson and JP Morgan to Adobe and SAP — and led product analytics at Workday.
That combination is rare. It means the models he builds reflect how your product actually drives revenue — not just how finance textbooks say it should.
FP&A made legible for CEOs
No jargon, no 80-tab spreadsheets handed off without context. Every engagement ends with a model you understand and can defend in a board meeting.
Built from your actual data
Models start from your product analytics, billing history, and CRM — not a generic template. They behave like your business.
Finance that speaks product
Activation, retention, expansion — these are built into the model so product decisions show up as financial outcomes.
Let's Talk
Ready to make your numbers make sense?
Start with a complimentary 30-minute call. We'll talk through where your financial model breaks down — and what it would take to fix it.